Smilecrest.com (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you visit our website or use our services. By using Smilecrest.com, you consent to the practices described in this policy.

1. INFORMATION WE COLLECT

We collect various types of information, including:

1. Personal Information: This includes your name, email address, mailing address, phone number, payment information, and any other information you provide when creating an account or making a purchase.
2. Usage Data: This includes information about your interactions with our website, such as pages visited, time spent on pages, and actions taken.
3. Cookies and Tracking Technologies: We use cookies, pixels, and other tracking technologies to enhance your experience, personalize content, and analyze usage.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

1. To Provide Services: We use your information to process transactions, deliver products and services, and provide customer support.
2. To Improve Our Services: Usage data helps us understand how users interact with our website, enabling us to improve user experience and our offerings.
3. Marketing and Promotions: We may use your contact information to send you updates, promotional offers, and other marketing communications, subject to your preferences.
4. Legal Compliance: We may process your information to comply with legal obligations, such as accounting and record-keeping, and to enforce our terms and agreements.

3. LEGAL BASES FOR PROCESSING YOUR INFORMATION

Under the General Data Protection Regulation (GDPR), we rely on several legal bases for processing your personal data:

1. Performance of a Contract: Processing is necessary for the performance of the contract you have with us.
2. Consent: Where applicable, we may seek your consent for certain types of processing.
3. Legal Obligation: We process personal data as necessary to comply with our legal obligations.
4. Legitimate Interests: We may process your data to fulfill legitimate business interests, as long as it does not override your rights and freedoms.

4. SHARING YOUR INFORMATION

We may share your information with:

1. Service Providers: We use third-party providers to assist with payment processing, website hosting, and other essential functions.
2. Legal Requirements: We may disclose your data if required by law, or if we believe it is necessary to protect our rights, property, or safety.
3. Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, we may transfer your information to the relevant parties.

5. INTERNATIONAL DATA TRANSFERS

Your personal data may be transferred and processed outside the European Economic Area (EEA). We take steps to ensure that your information receives an adequate level of protection, such as by implementing Standard Contractual Clauses approved by the European Commission.

6. YOUR RIGHTS UNDER GDPR

As an EU resident, you have the following rights concerning your personal data:

1. Right to Access: Request a copy of the personal data we hold about you.
2. Right to Rectification: Request corrections to inaccurate or incomplete data.
3. Right to Erasure: Request the deletion of your data, where applicable.
4. Right to Restriction of Processing: Request that we limit the processing of your data.
5. Right to Data Portability: Request the transfer of your data to another service provider.
6. Right to Object: Object to the processing of your data for direct marketing purposes or based on our legitimate interests.
7. Right to Withdraw Consent: Where we rely on your consent for processing, you may withdraw it at any time.

To exercise your rights, please contact us at info@smilecrest.com.

7. DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. When data is no longer needed, we securely delete or anonymize it.

8. SECURITY

We implement technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, please note that no internet-based service can be 100% secure.

9. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to enhance user experience and analyze website traffic. You can manage your cookie preferences through your browser settings. For more details, please refer to our [Cookie Policy](link to cookie policy).

10. CHILDREN’S PRIVACY

Our services are not intended for individuals under 16. We do not knowingly collect or process personal data from children under this age. If we discover we have received such information, we will delete it promptly.

11. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date, and we encourage you to review it periodically.

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: info@smilecrest.com
• Address: 8-10 Cumberland St, Sheffield, South Yorkshire, S1 4PT, United Kingdom